• Founded in 1970, BVA is a reference in marketing surveys in France. The company’s business focuses on 4 areas:

- Marketing surveys: to understand the complexities of consumers and markets (consumer goods, media, automotive industry, etc.),
- Measurement and Forecasts: to analyze, estimate and forecast market trade (tourism, transport, agriculture, etc.),
- Opinion polls: to gain insight into the attitude of a group at a given time (political, social, etc.),
- Information systems and territories: to analyze markets having regard for their spatial components.

The national organization has a workforce of 232, an R&D team and a network of international partners to provide quality surveys, ranking the company third in the French market of ad hoc studies.

In Vivo was created in 1989 and soon became the leader in consumer behaviour analysis. The company has experimental stores (7 across Europe: France, Germany, Italy and England) in which a “real-life” purchase situation is created to meet consumer issues, i.e.:

- Testing new products,
- Packaging tests,
- Price sensitivity tests,
- Merchandising.


• Chairman & CEO : Gérard Lopez et Pascal Gaudin
• http://www.bva.fr and http://www.invivo-marketing.com
• Nature of the deal : MBO
• Date of the first investment : november 2007


• The managers’ experience, their complementary nature and their knowledge of the market convinced the Capzanine team. BVA’s brand identity, the quality of the surveys conducted and In Vivo’s unique know-how (sales assessment software) are just some of the incentives behind Capzanine’s decision to invest.


PRESS:
> New step for BVA (Capzanine 12/2010)
> BVA steps up business by external growth (Capzanine 11/2007)